CEO Rant
Our Merch division has established some product, but now were forging to develop more product that is meaningful for the consumer not just to promote the brand. The new merch is still being added to our sales site and promotions, as we roll out some of the new branding for the company.
We have always believed that we were doing music collaboration more than anything, but we sometimes get lost in the creation detail, and now we realize we must shift our focus, to more direct branding with a strong purpose behind song and product.
We are developing product for each artist and producer, and their specific brands as well. All in all at the end of the day, the ownership team can say that growth has been our mainstay but not always the main focus, sometimes you can get so wrapped up in people that you miss your goal, and the moral of the story is you got to do both, no matter what.